Merlo

Dr. Carlos
Merlo

9 Presidents · 3 Continents

20 years. 300+ campaigns. 4 languages.

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A life on stage

160 + Conferences. 3 TED Talks. Harvard. UNAM. The UN.

WORLD TRADE CENTER · MEXICO CITY TEDx · PASEO DE LA REFORMA · 2023Vision 2030
TEDx · PALMITASThe Power of News TEDx · BARRIO ANTIGUOMemes of Mass Manipulation
VIDEO COMING SOON HARVARD LAW SCHOOL · 2019Fake News, Bots & Trolls
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DR. CARLOS MERLO

16 books
published

17,000 copies sold. 76 academic citations. Referenced in 500+ theses and books in 5 languages.

PORRÚA GANDHI EL SÓTANO

Cited worldwide

University presses, academic journals, government reports and doctoral theses cite Dr. Merlo’s work.

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Yale University Press French Government · CAPS–IRSEM FLACSO México Universidad Externado de Colombia IntechOpen University of Pécs Universidad de Santiago de Compostela Revista Mexicana de Estudios Electorales Universidad de Piura Icono 14 Apuntes Electorales Universidad Politécnica Salesiana
“See for example the case of Mexican Carlos Merlo, who claims to control millions of bots and dozens of sites.” FRENCH GOVERNMENT · CAPS–IRSEM · 2018
“Information Manipulation: A Challenge for Our Democracies” “Readers are introduced to notable figures, including Carlos Merlo, the “King of Mexican Fake News.”” YALE UNIVERSITY PRESS · 2023
On Samuel Woolley’s “Manufacturing Consensus” — International Journal of Communication “Victory Lab, an agency equivalent to Cambridge Analytica but on a smaller scale; at the head of this project is Carlos Merlo.” FLACSO MÉXICO · DOCTORAL THESIS · 2022
Romero, Doctorate in Political Science

FLACSO quote translated from Spanish.

Trusted worldwide

Governments, leaders and global brands.

Heineken FEMSA Constellation Brands BAT

International press

Interviews and analysis in leading international media.

PRESS ROOM →
The New York Times The New York Times Al Jazeera Reuters Institute Forbes RT Forbes Universidad de Piura Forbes NHK World El Diario UNAM Global La Voix du Nord El País Univision El País

Managing Partner
of Victory

When the stakes are high, leaders turn to Victory.

DR CARLOS MERLO

Let's win
together.

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WASHINGTON, D.C.
444 North Capitol Street NW
Washington, D.C. 20001
United States
MEXICO CITY
Av. Presidente Masaryk 17
Polanco, 11560
Mexico